Title Keywords v.s. URL Keywords

The title is what search engines usually see and consider first. So it is important to have a descriptive, keyword focused title. Say your site is about landscaping in Grimsby, Ontario. Your title could be something like this:

Landscape Contractor in Grimsby, Ontario | Back Yards in Grimsby, ON

Now, here’s a great SEO tip especially using WordPress:

Google considers the title and keywords in the URL separately. Usually, WordPress creates the filename using the article title you selected. But you can change it. So if your article is

How To Plant Trees in your Back Yard

The file name would be:


Change the filename to be:


Added keywords!