Exact Match Keyword Domains
There is much debate on this topic. Lately “experts” have stated that Google penalize sites with exact matching domains. For example, OHIOMEDICAIDAPPLICATION.COM is such a domain. This is one of my sites and is targeted to exactly the domain keywords. And it works. For a couple of reasons – it is a “readable” domain. I find that people will click on search engine listings with a readable, matching domain to their search. And in spite of what “they” say – Google indexes these domains and sites well. Even better, Bing likes matching domains – probably more so than Google.
However, if you are simply creating a domain for this purpose and the domain is not readable like get-payday-loans-now.com will probably be penalized and also not clicked on even if it does show up.
Bottom line – spammy domains and sites won’t do you any good. Clean, credible and keyword matching domains will do you a LOT of good. Of course, the site’s content also needs to be top notch and unique.